THE DETAILS / MATERIALS & CARE
Understand the weight, explore the finish,
and care for the piece you make your own.
THE FOUNDATION
The 430 GSM tee and 420 GSM Snow Washed hoodie use 100% cotton. The 340 GSM Simplicity Series hoodie uses 88.5% cotton and 11.5% polyester. Each has its own weight, drape and finish.
GSM means grams per square metre. It describes fabric weight. Shape, finish, stitching, and the way a garment fits matter alongside that number.
Explore the piecesOur only tee silhouette. Substantial 430 GSM cotton with dropped shoulders, a broad sleeve and a relaxed body. The vintage wash, ribbed neck and lightly frayed edges give the fabric its lived-in character.
Explore this silhouetteThe Simplicity Series hoodie. A relaxed body with curved front seams, a softly washed surface and frayed edges at the hem and cuffs. Its uninterrupted front has no kangaroo pocket.
Explore this silhouetteOur graphic hoodie silhouette. Loose dropped shoulders and a wide kangaroo pocket, with a mottled snow wash and brighter worn seams. Finished with ribbed cuffs and hem, without distressed holes.
Explore this silhouetteTHE LANGUAGE OF WEAR
Every tee uses the Heavyweight Vintage Washed Frayed cut: dropped shoulders, a ribbed neck, stitched hems and restrained fraying.
The 340 GSM Simplicity Series hoodie has curved seams and a frayed hem, without a kangaroo pocket. Our 420 GSM graphic hoodies use a snow-washed body, wide kangaroo pocket and ribbed cuffs and hem.
Wash, dye, and print can vary on finished garments. The previews help you explore a choice; always follow the label on the piece you receive.
LOOK AFTER YOUR PIECE
Use the gentle cycle. Do not bleach.
Supplier guidance allows tumble drying on low heat. Do not dry-clean.
Iron on low heat, keeping the iron off the print. Follow the finished garment’s care label.
Fabric composition and care guidance: supplier specifications reviewed 2026-10-13. Questions about fabric and finish.
